Subject line: Say Goodbye to Drippy, Oily Skin

(Lead Nurturing Email)

Hey (client first name),

I had a look at the skin type quiz you took on our blog. Looks like you and I are in the same
boat.

The oily skin, looks-like-I-dipped-my-face-in-a-bucket-of-chicken boat. Welcome. We have shine
blotters.

I know what you must be thinking… It’s winter. Everything is so. Dry. But my face is still shiny!
What gives?!

It’s not a plague. And it’s certainly not beyond our help.

Here’s a list of my faves from the shop you might be interested in:

~ Oily skin exfoliant (helps with the acne everyone said we’d outgrow after high school)
~ Matte finish moisturizer
~ Makeup setting spray
~ Shine blotters (you know why)

Plus, don’t forget to use the code GORGEOUS20 at checkout to save 20 percent!

Because you shouldn’t have to deal with adult oil-induced acne and full prices.

Cheers,
Jordan